New hybrid components for e-MTB from DT Swiss

Known for their bicycle wheels and various other components, DT Swiss is now set to introduce a bran

more

Skoda partnership with the German Ice Hockey Federation

Each year, companies fight it out to have their name placed on the back of the German ice hockey tea

more

Allegro sees boost in sporting goods online category

In recent years, Allegro has gained a strong grip on the e-commerce market in Poland and they are no

more

5% growth in retail sales for Czech Republic

In February alone, retail sales improved by nearly one whole percentage point which is a 5% increase

more

E-MTB improvements for Austria

In 2016, we can now see that the e-bike market grew significantly in Austria with a huge contributio

more

"Business Partner search for the Sports industry in Central Europe"


You are here » Home Page » News » Adidas to change marketing strategy


Adidas to change marketing strategy

2017-04-04 source own
After years of creating famous adverts on TV, Adidas has decided to take a step back and invest in e-commerce instead. To start, they have created a target to multiply their current e-commerce sales four times over by 2020. Ultimately, this is the start of a new marketing strategy from Adidas where they will spend more time on all digital channels to target the younger demographics. Kasper Rorsted, CEO of Adidas, has said “Digital engagement is key for us; you don't see any TV advertising anymore.”

Click here to register to get CeSports latest Business Report on doing business in Central Europe & for an overview on the Sporting Goods market in Central Europe.


Featured Partners

Featured Partners

View more featured partners

more

Press Releases

View Our Press Releases

more

FAQ

View Our FAQ

more
Featured

Sports Business Partner Connections Central Europe

Head logo Rhinos logo order reports