CamelBak Partners with Grofa Action Sports for Distribution in Germany and Austria
CamelBak, a leading hydration systems and water bottles company based in Petaluma, California, has
moreOn Debuts Its Premier Store in Germany, Focusing on Athletic Excellence
Switzerland's rapidly expanding sportswear label, On, is set to inaugurate its first retail outlet
moreThe North Face brand is expanding its sales network - new stores in Warsaw and Wrocław.
The North Face, a global leader in outdoor apparel and equipment, is broadening its retail footprint
moreGrowth in the German bike market in 2023
Against a backdrop of challenging economic conditions, Germany's bicycle industry demonstrated resil
moreFIFA Expands World Cup Broadcast Opportunities in Central and Eastern Europe
In an ambitious move to enhance the global reach and commercial appeal of the FIFA World Cup, FIFA h
more
"Business
Partner search for the Sports industry in Central Europe"
You are here » Home Page
» CE Sports Business News
» Adidas to change marketing strategy
2017-04-04
source own
Adidas to change marketing strategy
2017-04-04
source own
After years of creating famous adverts on TV, Adidas has decided to take a step back and invest in e-commerce instead. To start, they have created a target to multiply their current e-commerce sales four times over by 2020. Ultimately, this is the start of a new marketing strategy from Adidas where they will spend more time on all digital channels to target the younger demographics. Kasper Rorsted, CEO of Adidas, has said “Digital engagement is key for us; you don't see any TV advertising anymore.”
Partner Search Marketplace
Expert Partner Search
