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Adidas try new marketing strategy
2016-08-22 source ownSince securing their first marketing deal, Adidas has gone on to sponsor some of the biggest athletes and sports stars on the planet. However, they are attempting to diversify a little by providing waiters and other catering workers in Zurich with sneakers.
In a move that has surprised many, Adidas are giving employees of selected bars a free pair of Adidas sneakers in attempts to draw attention to the brand. After researching the market, the sports manufacturer believes that it can reach the urban community in a fun, light-hearted way.
Guido Mazzolani, Adidas Switzerland spokesperson, has said “Partnerships with individual bars in the city of Zürich offer mutual enrichment; mostly we offer the products at discounted prices, but sometimes they are fully sponsored.” Of course, this is very much still in the ‘testing’ phase and only a select few are a part of the program but if successful, we could see this spread further in Zurich and the whole of Switzerland.