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Assos Once Again Supports BMC Racing After 25 Years2016-12-20 source own
After 25 years, Swiss company Assos is back dressing teams in the top ranks of the pro peleton. The company will outfit not only the pro cycling team BMC Racing, but also the BMC MTB Racing Team and BMC Development Team. The new kit is embellished with the logo of Tag Heuer, a Swiss company that’s known for manufacturing watches.
According to Assos CEO Phil Duff, they understand that by working with some of the world’s top riders at BMC Racing Team, they have a focussed channel to experiment, develop and create new developments untapped today. He added that it not only motivates them to develop products for commercial use, but it’s also great tool to test innovative technology before it is included in their collection.