Isbjörn of Sweden Teams Up with Viking Europe to Elevate Sales in Germany and Austria for Sustainable Outdoor Kidswear
Isbjörn of Sweden, a leader in sustainable and premium outdoor clothing for children and teenagers,
moreGermany; HARDY'S Gym Chain Expands: Celebrating the Opening of the 7th Location in Germering
The family-owned gym chain HARDY'S is excited to announce its latest expansion with the acquisition
moreJD Sports Expands Reach in Central and Eastern Europe with Full Acquisition of Marketing Investment Group
JD Sports Finalizes Acquisition of Marketing Investment Group, Expanding European Dominance and grow
moreEmerging Fitness Movements: Insights from a Comprehensive German Fitness Consumer Survey
A recent survey conducted by Classpass and Mindbody, encompassing feedback from over 8,000 fitness e
moreGerman Alpine Club Sees Record Growth: Surge in Young and Female Members Amid Mountain Sports Boom
The popularity of mountain sports is on a significant upswing, as evidenced by the rapid growth of t
more
"Business
Partner search for the Sports industry in Central Europe"
You are here » Home Page
» CE Sports Business News
» Assos Once Again Supports BMC Racing After 25 Years
Assos Once Again Supports BMC Racing After 25 Years
2016-12-20 source ownAfter 25 years, Swiss company Assos is back dressing teams in the top ranks of the pro peleton. The company will outfit not only the pro cycling team BMC Racing, but also the BMC MTB Racing Team and BMC Development Team. The new kit is embellished with the logo of Tag Heuer, a Swiss company that’s known for manufacturing watches.
According to Assos CEO Phil Duff, they understand that by working with some of the world’s top riders at BMC Racing Team, they have a focussed channel to experiment, develop and create new developments untapped today. He added that it not only motivates them to develop products for commercial use, but it’s also great tool to test innovative technology before it is included in their collection.