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Athletic Fitness Bulgaria Introduces Ninth Club2017-12-13 source own
In recent years, Athletic Fitness Bulgaria has been enjoying fantastic growth at home and this is now set to continue after opening the doors to their ninth club. With around 1,000 square feet of space within a Sofia shopping mall, the establishment boasts a studio, strength, cardio, and free weights areas, and even sun beds. To help with the opening, equipment was supplied from a variety of sources including BH and Matrix in addition to Panatta.
Svetoslav Chankov, Director of Athletic Fitness Bulgaria, said “Our target market is the working class between the ages of 18 and 65. Our USP is that everything is included in the price, excluding PT.” With membership costing €20 per month, visitors can also save four months’ worth of membership by paying for the yearly membership at €160.
Recently, the company has stated the importance of growing as much as possible at home before then making the jump abroad. Currently, they have six clubs within Sofia and then three dispersed between Burgas, Plovdiv, and Stara Zagora. Instead of other companies who seem to be expanding to other countries as fast as possible, Chankov has made it clear there will be a fitness centre in every Bulgarian city before they make decisions to go anywhere else.