Isbjörn of Sweden Teams Up with Viking Europe to Elevate Sales in Germany and Austria for Sustainable Outdoor Kidswear
Isbjörn of Sweden, a leader in sustainable and premium outdoor clothing for children and teenagers,
moreGermany; HARDY'S Gym Chain Expands: Celebrating the Opening of the 7th Location in Germering
The family-owned gym chain HARDY'S is excited to announce its latest expansion with the acquisition
moreJD Sports Expands Reach in Central and Eastern Europe with Full Acquisition of Marketing Investment Group
JD Sports Finalizes Acquisition of Marketing Investment Group, Expanding European Dominance and grow
moreEmerging Fitness Movements: Insights from a Comprehensive German Fitness Consumer Survey
A recent survey conducted by Classpass and Mindbody, encompassing feedback from over 8,000 fitness e
moreGerman Alpine Club Sees Record Growth: Surge in Young and Female Members Amid Mountain Sports Boom
The popularity of mountain sports is on a significant upswing, as evidenced by the rapid growth of t
more
"Business
Partner search for the Sports industry in Central Europe"
You are here » Home Page
» CE Sports Business News
» Athletic Fitness Bulgaria Introduces Ninth Club
Athletic Fitness Bulgaria Introduces Ninth Club
2017-12-13 source ownIn recent years, Athletic Fitness Bulgaria has been enjoying fantastic growth at home and this is now set to continue after opening the doors to their ninth club. With around 1,000 square feet of space within a Sofia shopping mall, the establishment boasts a studio, strength, cardio, and free weights areas, and even sun beds. To help with the opening, equipment was supplied from a variety of sources including BH and Matrix in addition to Panatta.
Svetoslav Chankov, Director of Athletic Fitness Bulgaria, said “Our target market is the working class between the ages of 18 and 65. Our USP is that everything is included in the price, excluding PT.” With membership costing €20 per month, visitors can also save four months’ worth of membership by paying for the yearly membership at €160.
Recently, the company has stated the importance of growing as much as possible at home before then making the jump abroad. Currently, they have six clubs within Sofia and then three dispersed between Burgas, Plovdiv, and Stara Zagora. Instead of other companies who seem to be expanding to other countries as fast as possible, Chankov has made it clear there will be a fitness centre in every Bulgarian city before they make decisions to go anywhere else.