Isbjörn of Sweden Teams Up with Viking Europe to Elevate Sales in Germany and Austria for Sustainable Outdoor Kidswear

Isbjörn of Sweden, a leader in sustainable and premium outdoor clothing for children and teenagers,

more

Germany; HARDY'S Gym Chain Expands: Celebrating the Opening of the 7th Location in Germering

The family-owned gym chain HARDY'S is excited to announce its latest expansion with the acquisition

more

JD Sports Expands Reach in Central and Eastern Europe with Full Acquisition of Marketing Investment Group

JD Sports Finalizes Acquisition of Marketing Investment Group, Expanding European Dominance and grow

more

Emerging Fitness Movements: Insights from a Comprehensive German Fitness Consumer Survey

A recent survey conducted by Classpass and Mindbody, encompassing feedback from over 8,000 fitness e

more

German Alpine Club Sees Record Growth: Surge in Young and Female Members Amid Mountain Sports Boom

The popularity of mountain sports is on a significant upswing, as evidenced by the rapid growth of t

more

"Business Partner search for the Sports industry in Central Europe"


You are here » Home Page » CE Sports Business News » BRI Cooperation: Hungary Making a Difference


BRI Cooperation: Hungary Making a Difference

2017-06-22 source own
In recent years, China has increased its investment in the CEE (Central and Eastern Europe) region by a large amount and no country seems to champion these actions quite so much as Hungary. Of course, Hungary has been very important for China in their entry strategy to Europe and they also host the first CEE renminbi (RMB) clearing centre. From this - as well as the forint debt card and first Chinese RMB - we can see just how powerful this partnership has become.

With the Belt and Road cooperation, we recently saw the release of a Memorandum of Understanding (MoU) and Hungary were the first country to sign showing their willingness to cooperate. With the initiative, Hungary is set to benefit somewhat thanks to the high-speed railway being built between themselves and Serbia. Once completed, this will vastly improve the land-sea connectivity. Additionally, they are expected to boost their reputation as a ‘trans-shipment hub’ when the amount of direct air cargo connections increases; these will move between Hungary and various BRI countries such as Turkey, Hong Kong, and Qatar.

Finally, Hungary has also had a role in inter-cultural and people-to-people exchange promotion in many different industries from tourism to the arts. In 2014, Budapest was chosen as the location for the China-CEEC (CEE Countries) Tourism Coordination Center as well as the National Tourism Administration for China. With both of these being the first in the whole of the CEE region, we can definitely expect this relationship to develop and grow stronger over time.

"Don't miss out on the latest insights and trends in Central Europe's thriving sports industry. Register now to receive Cesport's exclusive Business Report, offering valuable information on doing business in the region and an overview of the dynamic Sporting Goods market. Click here to access the report and unlock the potential of Central Europe's sports business landscape.