What do we do? Sports Business Partner Search in Central Europe

Are you looking to develop your sports brand in Central Europe, do you want to locate opportuni

more

New Strategy for Intersport

Intersport, now seen as one of the leaders in Europe for sport, has announced their plans to improve

more

Asia-Europe Rail Traffic Improves to Central Europe

In April 2013, we saw a new rail line connecting Poland and China which was seen to be a huge step f

more

New Jumpcity in Port Rumia

Over the years, we have been finding more and more ways to stay fit whilst having fun and this has l

more

New Martes Sport in Rybnik Plaza

Based in the city of Rybnik, Martes Sport has now officially opened an enlarged store within the Pla

more

"Business Partner search for the Sports industry in Central Europe"


You are here » Home Page » News » Cyberobics workouts introduced to McFit in Berlin


Cyberobics workouts introduced to McFit in Berlin

2017-03-22 source own
Located in Berlin, McFit has decided to go ahead and introduce a brand new concept store introducing ‘Cyberobics’. If it is successful, the infusion of real and virtual reality could be rolled out to all of their health clubs. Named ‘World of Cyberobics’, McFit has spent over €10 million building the virtual studios which offer modern and perhaps even futuristic architecture and design. Inside the building, there are two floors for use with 1,400 square metres of space in total. Not only will the building act as a gym, it will be a tourist attraction as well as an information point in the city.

Pierre Geisensetter, spokesperson for McFit, has said “The design of World of Cyberonics fuses organic and artificial angular shapes. The inspiration for the organic shapes actually came from the human body and the way its muscles are shaped – in round and flowing forms. Interestingly enough, if you zoom into the smallest single cells of the human body, you will find angular shapes there which are also represented in the design. These organic shapes are complemented by artificial and technical elements “reminiscent of a spaceship ready for take-off into the future.”

In order to react to what is being played on the wall, there are also 256 LED panels on the ceiling so the building is as high-tech as we are likely to see for some time, According to Geisensetter, the ceiling LEDs are quite basic but they interact with the wall and combine the past, present, and future in one room. Furthermore, even the entrance lift to the gym utilises new technology as visitors are introduced to the Cyberobics concept with visual, sound, and light effects.

Click here to register to get CeSports latest Business Report on doing business in Central Europe & for an overview on the Sporting Goods market in Central Europe.


Featured Partners

Featured Partners

View more featured partners

more

Press Releases

View Our Press Releases

more

FAQ

View Our FAQ

more
Featured

Sports Business Partner Connections Central Europe

Head logo Rhinos logo order reports