New e-Shop in Czechia for Lidl

For Lidl, a German supermarket, they’ve seen success all over Europe in recent years and now they

more

Wexer and McFit Team Up for Premium Studio Model

With McFit, they have their own virtual fitness division named ‘Cyberobics’ who work behind-the-

more

Jaguar and Panther Brands Officially Taken Over

For Leader 96 OOD, last year was a positive one after investing €6 million in another Bulgarian pr

more

Generali Becomes Title Sponsor of Munich Marathon

For the first time in history, the Munich Marathon is set to have a title sponsor and, from 2018, we

more

Kross’ Carbon Frame Facility Set for Testing

Located close to Warsaw in Poland, Kross has been in the news recently for their carbon frame produc

more

"Business Partner search for the Sports industry in Central Europe"


You are here » Home Page » News » Eurobike lose yet another manufacturer


Eurobike lose yet another manufacturer

2017-02-27 source own
According to the Managing Director of Hebie, Christian Junker, the company has decided to pull out of this year’s Eurobike event in an attempt to address customers more effectively. He said “Meetings at large audience shows are often very rudimentary and the results are always less than expected. In our new market strategy we want to look after our customers more intensively. It is primarily aimed at establishing a more sustainable market position with more customer’s loyalty and strategic partnerships. Our new market concept is primarily based on customer specific product development and offering solutions for complex design issues.”

As part of an extensive interview, Junker continued “In our future market orientation there is no room for exhibiting by traditional means at Eurobike. Instead, IBDs will be addressed specifically through joint campaigns with wholesale trade and more dealer service support in the shops by sales promotors. We do believe in this new market approach, which is exiting and a great challenge for us. In any case this new outline better reflects our innovative ambitions.”

Click here to register to get CeSports latest Business Report on doing business in Central Europe & for an overview on the Sporting Goods market in Central Europe.


Featured Partners

Featured Partners

View more featured partners

more

Press Releases

View Our Press Releases

more

FAQ

View Our FAQ

more
Featured

Sports Business Partner Connections Central Europe

Head logo Rhinos logo order reports