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European growth is the target for McFit2017-04-28 source own
Within Germany, McFit has been making huge progress in recent years and they are now set to grow further into Europe and even outside of the continent. According to a spokesperson of McFit, just 12% of Germans are currently members of a gym or health cub and they are looking to utilise this and reach out to the non-members. Last year, the fitness market actually grew by over 4% so it seems as though there is the room for growth available.
In recent times, McFit has enjoyed good success with over 1.5 million users all over Europe; in terms of memberships alone, this puts McFit at the top of the operator list. Although they are prominent in Germany with 184 clubs, they can also now be found in Spain, Austria, Hungary, Italy, and Poland.