Isbjörn of Sweden Teams Up with Viking Europe to Elevate Sales in Germany and Austria for Sustainable Outdoor Kidswear
Isbjörn of Sweden, a leader in sustainable and premium outdoor clothing for children and teenagers,
moreGermany; HARDY'S Gym Chain Expands: Celebrating the Opening of the 7th Location in Germering
The family-owned gym chain HARDY'S is excited to announce its latest expansion with the acquisition
moreJD Sports Expands Reach in Central and Eastern Europe with Full Acquisition of Marketing Investment Group
JD Sports Finalizes Acquisition of Marketing Investment Group, Expanding European Dominance and grow
moreEmerging Fitness Movements: Insights from a Comprehensive German Fitness Consumer Survey
A recent survey conducted by Classpass and Mindbody, encompassing feedback from over 8,000 fitness e
moreGerman Alpine Club Sees Record Growth: Surge in Young and Female Members Amid Mountain Sports Boom
The popularity of mountain sports is on a significant upswing, as evidenced by the rapid growth of t
more
"Business
Partner search for the Sports industry in Central Europe"
You are here » Home Page
» CE Sports Business News
» Generali Becomes Title Sponsor of Munich Marathon
Generali Becomes Title Sponsor of Munich Marathon
2017-09-29 source ownFor the first time in history, the Munich Marathon is set to have a title sponsor and, from 2018, we shall be calling the event the Generali Munich Marathon as a result. By sponsoring this historic event, the insurance company is actually following their current expansion plan which involves sponsoring different sports events and teams.
After the first marathon was held in 1983, this Munich edition has been a staple in the city with Munchen Marathon GmbH taking control in 2000. Along with Generali, who were actually a smaller sponsor last year, the Munich Airport, BMW, and the State Capitol will continue to sponsor the event.
Initially, the contract for title sponsorship has been signed for three years and it shows great progress for the company’s ‘Generali Moves Germany’ marketing plan. In addition to Munich, the brand is also set to play key roles in marathons in Berlin, Frankfurt, Munich, and Cologne.