AirsoftZone Named Official Distributor of G&G Armament in Poland
G&G Armament has officially designated AirsoftZone as its new distributor in Poland. This upda
moreRomania Welcomes Four Innovative Wiegand Projects: Expanding the Adventure Tourism Landscape
Last autumn marked the commencement of a notable Alpine Coaster 2.0 project in Varsag, Transylvania,
moreMajor Tourism Project Completed in the Czech Republic: A New Attraction in Dolni Morava
Dolni Morava, a quaint village nestled at the base of the Śnieżnik Mountains in the Czech Republic
moreLeitner Spearheads Ropeway Expansion in Eastern Europe's Winter Sports Destinations
Leitner is cementing its role as a key player in the advancement of winter sports across Eastern Eur
moreDadelo Achieves Impressive Sales Growth with Its Bicycle Shop Chain
Dadelo, a prominent player in the bicycle retail sector, reports a remarkable 84% year-over-year sal
more
"Business
Partner search for the Sports industry in Central Europe"
You are here » Home Page
» CE Sports Business News
» Generali Becomes Title Sponsor of Munich Marathon
Generali Becomes Title Sponsor of Munich Marathon
2017-09-29 source ownFor the first time in history, the Munich Marathon is set to have a title sponsor and, from 2018, we shall be calling the event the Generali Munich Marathon as a result. By sponsoring this historic event, the insurance company is actually following their current expansion plan which involves sponsoring different sports events and teams.
After the first marathon was held in 1983, this Munich edition has been a staple in the city with Munchen Marathon GmbH taking control in 2000. Along with Generali, who were actually a smaller sponsor last year, the Munich Airport, BMW, and the State Capitol will continue to sponsor the event.
Initially, the contract for title sponsorship has been signed for three years and it shows great progress for the company’s ‘Generali Moves Germany’ marketing plan. In addition to Munich, the brand is also set to play key roles in marathons in Berlin, Frankfurt, Munich, and Cologne.