Isbjörn of Sweden Teams Up with Viking Europe to Elevate Sales in Germany and Austria for Sustainable Outdoor Kidswear

Isbjörn of Sweden, a leader in sustainable and premium outdoor clothing for children and teenagers,

more

Germany; HARDY'S Gym Chain Expands: Celebrating the Opening of the 7th Location in Germering

The family-owned gym chain HARDY'S is excited to announce its latest expansion with the acquisition

more

JD Sports Expands Reach in Central and Eastern Europe with Full Acquisition of Marketing Investment Group

JD Sports Finalizes Acquisition of Marketing Investment Group, Expanding European Dominance and grow

more

Emerging Fitness Movements: Insights from a Comprehensive German Fitness Consumer Survey

A recent survey conducted by Classpass and Mindbody, encompassing feedback from over 8,000 fitness e

more

German Alpine Club Sees Record Growth: Surge in Young and Female Members Amid Mountain Sports Boom

The popularity of mountain sports is on a significant upswing, as evidenced by the rapid growth of t

more

"Business Partner search for the Sports industry in Central Europe"


You are here » Home Page » CE Sports Business News » German fitness market dominated by Gym chains


German fitness market dominated by Gym chains

2014-06-12 source own
Over 8.6 million Germans have a gym membership, roughly 9.5 percent of the population. The number of fitness gyms has been growing recently, with total number of gyms now at 7,940. 2013 saw an 8.1 percent increase in gym memberships across the country compared with the previous year. A recent report has revealed that there is a trend in Germany, towards people choosing chains over independent gyms.

The report, released by Deloitte, DSSV, the German Gym Federation and DHfGP, expects further market growth for chain gyms in the coming years. Chains are able to provide a more diverse range of services at a lower price point. Since 2008, membership in all types of gyms has increased by 5.9 percent annually, but chains showed a more rapid growth than independent gyms. From 2008 to the end of 2013, chain gyms added 1.7 million new members, bringing their total number of members to 4.2 million.

The fitness industry has experienced a price gap between price-driven companies and those that offer premium services. Companies caught in the middle have become less competitive, not able to match the chains in membership fees or quality of service. Some chains are also targeting niche groups, pulling them away from more traditional service providers. The report estimates the total number of gym memberships in Germany to reach 10 million by 2016.

The leading German fitness chains are:

Position

Chain

No. of members

No. of gyms

1

McFIT

1,004,000

161

2

Fitness First

270,000

88

3

clever fit

245,000

149

4

Kieser Training

236,000

115

5

INJOY

204,000

160

 

 

 

"Don't miss out on the latest insights and trends in Central Europe's thriving sports industry. Register now to receive Cesport's exclusive Business Report, offering valuable information on doing business in the region and an overview of the dynamic Sporting Goods market. Click here to access the report and unlock the potential of Central Europe's sports business landscape.