Good news for Hungarian e-commerce

Due to recent advancements in technology, e-commerce has exploded in recent years all around the globe and in Hungary, it is no different; it is believed that one in every 25 forints is now spent online. Net trade saw an increase of nearly 20% in 2015 and this latest news seems to be a continuation of this growth.

When it comes to e-commerce, 2015 was solid year in Hungary with a small amount of growth but the biggest change seemed to be in the size of the carts as in 2014, the average was at 10,000 HUF and this rose over the next year to 11,400 HUF. Despite this change in trend, cash payment is still the chosen option by a large percentage of the population. Rather than a transaction online, customers prefer to pay cash upon arrival of their order. With this in mind, a courier service is still the preferred method of delivery with a personal pickup being the second favourite.

This recent information was released as part of a survey carried out by eNet and the research continued into a number of different important informational avenues. For example, it was found that nearly 85% of regular internet users have purchased products online domestically at some point with over one third of all asked saying that they also purchase products from abroad. Perhaps the only worrying part was the fact that the amount of online shoppers choosing to purchase abroad is increasing faster than domestic purchases but the figures aren't too large to warrant action just yet.

Furthermore, predictions were also made following the survey and many are expecting the growth of online shopping to continue moving forward and the next three years could prove pivotal for the market. Specialists are also expecting sales on mobile phones and tablets to increase significantly in the coming years; the growth in 2015 was slightly slower than in 2014 but this is expected to be as a result of an increase in the number surveyed and not as a decrease in performance.

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