With McFit, they have their own virtual fitness division named ‘Cyberobics’ who work behind-the-more
For Leader 96 OOD, last year was a positive one after investing €6 million in another Bulgarian prmore
For the first time in history, the Munich Marathon is set to have a title sponsor and, from 2018, wemore
Located close to Warsaw in Poland, Kross has been in the news recently for their carbon frame producmore
Initially, Moody’s ratings agency predicted GDP growth of 3.1% for Poland in 2018. Now, this has bmore
Partner search for the Sports industry in Central Europe"
Krakow mall to host Intersport into the future2017-02-14 source own
Network Intersport Poland has announced that they will be staying within the Krakow mall for at least another ten years thanks to a new lease agreement. Located in Zakopianka, this was Intersport’s first superstore of sorts and opened back in 1998. At the location, the very best sports equipment can be found and it offers a renting system that allows all customers to try out sports equipment before making a purchase including tennis rackets and skis.
As mentioned, the company has been in Krakow for nearly 20 years now and now has a total of three stores - Galeria Bronowice and Galeria Krakowska alongside Zakopianka. Over the years, each store has gone through changes to keep up-to-date with consumer demand. Just a couple of years go, the store in Zakopianka even relocated within the mall and therefore obtained a new opportunity to market with a new interior. Since the change, consumers have noted a new image and even comfort with shopping. Above all else, it is now more accessible to mothers with prams and those with disabilities.
As we reach 2017, Intersport currently has 34 different stores within Poland and can be found across 23 urban areas. In total, this means that they have a floorspace of nearly 32,000 square metres. Overall, the main focus for the company in Poland is branded sports equipment in specialised stores based in prestigious shopping centres. With this many stores, it created a total revenue of €20 million last year which is an increase of 10% from the year before. Over the years, this amount has fluctuated but now the company has a comfortable market share in Poland and are only looking upwards for the future.
Image provided by; © Kamell | Dreamstime.com - Galeria Krakowska Photo