What do we do? Sports Business Partner Search in Central Europe

Are you looking to develop your sports brand in Central Europe, do you want to locate opportuni

more

Danube Arena - Successful First Event

Held between the 25th and 27th May, the Men’s Water Polo Champions League is a frequent event in t

more

New Factory in Germany for TerraE

Although a short history, TerraE Holding GmbH i.G. has revealed plans for a brand new factory produc

more

New Energy Drinks from Polish Apples

In recent times, there has been major concerns for the overproduction of fruit and it even led to a

more

Good Growth for Sport-Tiedje

Sport-Tiedje, a fitness equipment specialist based in Germany, seem to be enjoying a successful year

more

"Business Partner search for the Sports industry in Central Europe"


You are here » Home Page » News » Legendary bike relaunches thanks to Slovenian manufacturer


Legendary bike relaunches thanks to Slovenian manufacturer

2017-01-12 source own
In Slovenia, the Pony is a bike with legendary status for both commuters and casual cyclists. At the time, the model was produced by Rog Bikes and they would be sent all over the globe to consumers. For the Yugoslavian bike industry, it was a time of positivity and the future looked very bright. Now, it has been announced that the Pony will be making a return thanks to GOR Kolesa (Gorenje bicycles).

As a combination of the Gorenje Group and BTC Cit, GOR Kolesa d.o.o. has a wealth of skills and experience behind it which has led to an exciting few months for cyclists. Currently, the two companies are two of the largest in their respective fields - home appliance manufacturing and exporting. If all goes to plan, production will start in February with the first 500 boasting custom Brooks saddles as well as a plate with a unique production number.

General manager of GOR Kolesa, Rok Lesjak, has laid down some ambitions for the company - “We will first target markets where Rog and Pony were big and people recognise the brand. Marketing campaigns in Slovenia, Croatia and Serbia have already started. But we really aim for the whole European Union and also other global markets.”

For consumers, the nostalgia factor is sure to bring in a good amount of sales when it comes to the release date. In fact, it is set to include many of the same features including vibrant colours, a low frame, integrated rear rack (optional), and a one-size-fits-all approach. For efficiency, the model will be able to fold which is a feature that was often forgotten with the original. Finally, it will use an aluminium design.

Click here to register to get CeSports latest Business Report on doing business in Central Europe & for an overview on the Sporting Goods market in Central Europe.


Featured Partners

Featured Partners

View more featured partners

more

Press Releases

View Our Press Releases

more

FAQ

View Our FAQ

more
Featured

Sports Business Partner Connections Central Europe

Head logo Rhinos logo order reports