New hybrid components for e-MTB from DT Swiss

Known for their bicycle wheels and various other components, DT Swiss is now set to introduce a bran

more

Skoda partnership with the German Ice Hockey Federation

Each year, companies fight it out to have their name placed on the back of the German ice hockey tea

more

Allegro sees boost in sporting goods online category

In recent years, Allegro has gained a strong grip on the e-commerce market in Poland and they are no

more

5% growth in retail sales for Czech Republic

In February alone, retail sales improved by nearly one whole percentage point which is a 5% increase

more

E-MTB improvements for Austria

In 2016, we can now see that the e-bike market grew significantly in Austria with a huge contributio

more

"Business Partner search for the Sports industry in Central Europe"


You are here » Home Page » News » Migros launches new bicycle brand concept


Migros launches new bicycle brand concept

2017-03-22 source own
Based in Switzerland, Migros has gained a solid reputation in recent times and they have now decided to launch into the bicycle market with ‘Bike World’ megastores. At the beginning of 2017, we are expecting three of these stores to open offering various brands of bicycle as well as accessories, cycle wear, and even a workshop. If all goes to plan, Migros are hoping to challenge Swiss IBDs in the future.

According to the company, this move has been in the pipeline for nearly two years but managed to stay a secret. In terms of everything relating to the project including staff, they were recruited under the name Sport XX before then being sworn to secrecy. Why did it take so long? As Migros is made up of ten different regional cooperatives, they all had to approve the move. Of course, Migros also opened M-Way at the beginning of the decade which sells e-bikes but this will be a different entity altogether.

Click here to register to get CeSports latest Business Report on doing business in Central Europe & for an overview on the Sporting Goods market in Central Europe.


Featured Partners

Featured Partners

View more featured partners

more

Press Releases

View Our Press Releases

more

FAQ

View Our FAQ

more
Featured

Sports Business Partner Connections Central Europe

Head logo Rhinos logo order reports