Something truly inspiration

Listen to one of Cesport staff, sing a truly inspiration song,  will keep you posted on he

more

German Expansion for Decathlon

Decathlon, known for its many sporting products, is enjoying a positive 2017 in Germany after openin

more

% of CE Distributors who will Attend Euro Bike

In the latest survey by Cesport of the Bicycle industry in Central Europe (CE) and Central and Eas

more

E-Shop Sales See Huge Boost in Czechia

Much like other areas in Europe, Czechia has now reported significant growth in the electronic comme

more

Just Fit Buys Two HealthCity Clubs in German City

As expected, the Dutch fitness giant HealthCity is now taking steps to withdraw from Germany after p

more

"Business Partner search for the Sports industry in Central Europe"


You are here » Home Page » News » Multicycle acquired by Kross


Multicycle acquired by Kross

2017-02-26 source own
Based in Poland, Kross the largest bike manufacturer in the country have now acquired Multicycle who have become known for their e-bikes in recent times. According to Kross, all production of trekking, urban, and e-bikes for the company will remain in the Netherlands.

In a statement, they said “Production and continued sales of the brand’s popular bicycles is expected to recommence in the upcoming weeks. Some of the company's employees have already begun work. Even though the new legal entity is not assuming the undertakings of the predecessor, the new owner of Multicycle is planning to activate dealer services, which will be available for new and existing customers.”

Furthermore, Kross noted that this is an important ‘in’ for the attractive market holding urban bikes. With the new distribution network, this can be paired with the technological know-how and experience to provide an exciting opportunity for the business. Currently, over 300,000 bikes are produced by Kross every single year and these reach around 40 countries. Additionally, they have moved into sponsorship in recent years after teaming up with Maja Wloszczowska as well as Jolanda Neff (current World Champion in mountain biking).

Within their products, they manufacture electric, urban, mountain bikes, trekking, and even children’s models. In a continuation of the statement, they said “Kross has built its market stronghold over the last 27 years, thanks to successful marketing activities, including the creation of the professional cycling team, Kross Racing Team – currently ranked amongst the top three teams worldwide. Polish athlete, Maja Włoszczowska (2016 Olympic Game silver medalist) is the teams figure head. However, the addition of current UCI World Champion Jolanda Neff for the upcoming season is another milestone for the team and brand. Her decision to join the team and represent the Kross brand is another clear signal of Kross strength as a major player within the bicycle industry.”

Click here to register to get CeSports latest Business Report on doing business in Central Europe & for an overview on the Sporting Goods market in Central Europe.


Featured Partners

Featured Partners

View more featured partners

more

Press Releases

View Our Press Releases

more

FAQ

View Our FAQ

more
Featured

Sports Business Partner Connections Central Europe

Head logo Rhinos logo order reports