Isbjörn of Sweden Teams Up with Viking Europe to Elevate Sales in Germany and Austria for Sustainable Outdoor Kidswear

Isbjörn of Sweden, a leader in sustainable and premium outdoor clothing for children and teenagers,

more

Germany; HARDY'S Gym Chain Expands: Celebrating the Opening of the 7th Location in Germering

The family-owned gym chain HARDY'S is excited to announce its latest expansion with the acquisition

more

JD Sports Expands Reach in Central and Eastern Europe with Full Acquisition of Marketing Investment Group

JD Sports Finalizes Acquisition of Marketing Investment Group, Expanding European Dominance and grow

more

Emerging Fitness Movements: Insights from a Comprehensive German Fitness Consumer Survey

A recent survey conducted by Classpass and Mindbody, encompassing feedback from over 8,000 fitness e

more

German Alpine Club Sees Record Growth: Surge in Young and Female Members Amid Mountain Sports Boom

The popularity of mountain sports is on a significant upswing, as evidenced by the rapid growth of t

more

"Business Partner search for the Sports industry in Central Europe"


You are here » Home Page » CE Sports Business News » New gym concept in Europe for McFit


New gym concept in Europe for McFit

2017-04-04 source own
With a particular focus on music and design, McFit has now launched a brand new concept - the John Reed Fitness Music Clubs. Originally found in both Salzburg and Bonn, there are now nine in total including venues in Germany, Hungary, Austria, and Italy. By the end of this year, McFit wants to expand this to 30.

Founder of McFit, Rainer Schaller once travelled around the world and he is using his experiences to inspire the features and furnishings in each unique location. For example, one gym has treadmills, machines, and other gym equipment set alongside Buddha statues, leather armchairs, and paper lanterns adding colour. According to the design team themselves, they wanted fitness to be joined by design and music to attract gym-goers. Rather than going to a boring, standard gym, they wanted members to feel enjoyment and excitement about going to the gym much like a dance club. For the music, local and international DJs will be welcomed in twice a week to improve the performance of all visitors.

In terms of the names at the top, McFit has drafted in a wealth of experience including Marcus Adam - previously, he worked at MTV in charge of music and artist strategy. If you have been following McFit recently, you will also know that they have just tested the ‘World of Cyberonics’ concept. Set to be rolled out across Europe, this concept looks to involve LED screens and a more interactive experience with celebrities providing gym classes on giant screens. In Berlin, this concept store has attracted many members already and wants to combine real and virtual reality.

"Don't miss out on the latest insights and trends in Central Europe's thriving sports industry. Register now to receive Cesport's exclusive Business Report, offering valuable information on doing business in the region and an overview of the dynamic Sporting Goods market. Click here to access the report and unlock the potential of Central Europe's sports business landscape.