Isbjörn of Sweden Teams Up with Viking Europe to Elevate Sales in Germany and Austria for Sustainable Outdoor Kidswear
Isbjörn of Sweden, a leader in sustainable and premium outdoor clothing for children and teenagers,
moreGermany; HARDY'S Gym Chain Expands: Celebrating the Opening of the 7th Location in Germering
The family-owned gym chain HARDY'S is excited to announce its latest expansion with the acquisition
moreJD Sports Expands Reach in Central and Eastern Europe with Full Acquisition of Marketing Investment Group
JD Sports Finalizes Acquisition of Marketing Investment Group, Expanding European Dominance and grow
moreEmerging Fitness Movements: Insights from a Comprehensive German Fitness Consumer Survey
A recent survey conducted by Classpass and Mindbody, encompassing feedback from over 8,000 fitness e
moreGerman Alpine Club Sees Record Growth: Surge in Young and Female Members Amid Mountain Sports Boom
The popularity of mountain sports is on a significant upswing, as evidenced by the rapid growth of t
more
"Business
Partner search for the Sports industry in Central Europe"
You are here » Home Page
» CE Sports Business News
» Skoda partnership with the German Ice Hockey Federation
Skoda partnership with the German Ice Hockey Federation
2017-04-28 source ownEach year, companies fight it out to have their name placed on the back of the German ice hockey team’s jersey. Thanks to a deal with the German Ice Hockey Federation (DEB), this year it will be Skoda. With a presence at each and every German national game, Skoda will also sponsor the Deutschland Cup with a fleet of Skoda models reaching the DEB officials in return. Although we don’t quite know the length of this deal, the two aren't strangers to a partnership after working together between 2006 and 2010.
Not only will Skoda appear at all events, their name will also be used in print and online media for all international games. President of the DEB, Franz Reindl, has said “I am very proud of this cooperation. Skoda is a world-renowned and highly attractive brand, which has been active on the international ice hockey stage for 25 years. The new partnership is an essential element … as our club supervisors will use the vehicles in order to work and support the youth teams of the clubs in Germany.”
Image Provided by;Skoda car logo