Isbjörn of Sweden Teams Up with Viking Europe to Elevate Sales in Germany and Austria for Sustainable Outdoor Kidswear

Isbjörn of Sweden, a leader in sustainable and premium outdoor clothing for children and teenagers,

more

Germany; HARDY'S Gym Chain Expands: Celebrating the Opening of the 7th Location in Germering

The family-owned gym chain HARDY'S is excited to announce its latest expansion with the acquisition

more

JD Sports Expands Reach in Central and Eastern Europe with Full Acquisition of Marketing Investment Group

JD Sports Finalizes Acquisition of Marketing Investment Group, Expanding European Dominance and grow

more

Emerging Fitness Movements: Insights from a Comprehensive German Fitness Consumer Survey

A recent survey conducted by Classpass and Mindbody, encompassing feedback from over 8,000 fitness e

more

German Alpine Club Sees Record Growth: Surge in Young and Female Members Amid Mountain Sports Boom

The popularity of mountain sports is on a significant upswing, as evidenced by the rapid growth of t

more

"Business Partner search for the Sports industry in Central Europe"


You are here » Home Page » CE Sports Business News » Slovakian Expansion for Decathlon


Slovakian Expansion for Decathlon

2017-09-19 source own
Back in Spring 2015, Decathlon was the centre of attention in Slovakia after opening a 22,000 square foot store in Bratislava. Since then, growth seems to have been steady in the country with €16 million gained in revenue leading to a small profit figure of €500,000.

With two more stores opening since, Decathlon is now ready to open a fourth in Banska Bystrice in October. While Kosice is home to one store, the other two are currently in Bratislava; the Bory Mall and Pharos shopping zone. With the latest being located in the Europa Shopping Centre, it will become the first in central Slovakia as well as the smallest overall at 1,700 square metres.

Previously, a Terno store filled the space but they have recently remodelled which has allowed space for Decathlon to step in and take advantage. Originally, the fourth store was planned for Radian Park retail park but this expansion has been delayed somewhat. With Europa Shopping Centre adding a new entrance in addition to 1,400 square metres of space, this will bring the mall up to 39,000 square metres boasting some of the largest brands.

For Decathlon, it seems as though they aren't finished in Central Europe either after announcing plans for Hungary; in fact, they want to open ‘several stores’ in Hungary in the next few months alone. For example, Sopron is being lined up close to the Austrian border and the Corvin Plaza shopping mall in Budapest will also welcome a new Decathlon store. According to MTI, around HUF 1 billion is being spent on new stores this year which perhaps tells us everything we need to know about their strategy.

Between January and August, Decathlon experienced an increase in turnover of 26% (compared to the same period in 2016). For the whole year, the company is planning to reach revenue figures of HUF 44 billion; if successful, this would be a HUF 10 billion boost from last year.

"Don't miss out on the latest insights and trends in Central Europe's thriving sports industry. Register now to receive Cesport's exclusive Business Report, offering valuable information on doing business in the region and an overview of the dynamic Sporting Goods market. Click here to access the report and unlock the potential of Central Europe's sports business landscape.