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» Austrian Bicycle Production Revolution: WSF Bicycle Technology's Vision for the Future
2023-09-06
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Austrian Bicycle Production Revolution: WSF Bicycle Technology's Vision for the Future

Based in Regau, Upper Austria, WSF Bicycle Technology GmbH stands as a testament to rapid advancement in European bicycle production. Founded in 2020 by Alexander Schnöll and Roland Wallmannsberger, this OEM bicycle and e-bike assembler has a crystal-clear mission: not just to produce bicycles, but to revolutionize the entire bicycle production process. This entails a thorough rethinking of development, procurement, assembly, packaging, and shipping.
From its assembly facility in Regau, WSF serves a diverse clientele, ranging from renowned bicycle brands to emerging manufacturers in Germany, Austria, and Switzerland. The company prides itself on its market-oriented contract manufacturing and offers services that transcend conventional OEM assembly. In their eyes, nothing is impossible. The Austrians firmly believe in the viability of domestic bicycle manufacturing, and their confidence is evident in their commitment to automotive-standard manufacturing processes.
With a team of 45 dedicated employees, WSF produces high-quality bicycles - from urban and city bikes to mountain, road, e-bikes, and cargobikes. Bicycles that are trendy, top-tier, and durable, built for both leisure rides through cities and intense pursuits down hills.
The ambition is apparent in every facet of the company. They advocate for a holistic "made in Europe" approach, catering to every stage of the production process. This includes sourcing, procurement, and importing components into the EU. WSF then takes the helm for assembly, painting, and eventual shipping to the end-users, dealers, or other manufacturers.
In a bold step to further their vision and cater to rising demand, WSF has launched a crowd investing campaign. Their goal is clear: quadruple production. Such measures echo the company's ethos of redefining bicycle contract manufacturing in Europe: elevating quality, reducing costs, and centralizing the process.
As they continue their journey, WSF Bicycle Technology doesn't just envision a new bicycle - they're re-imagining its entire production process, proving that paths deemed impassable by others are the very ones they're eager to traverse. The future of the bicycle industry in the DACH region seems brighter with such players in the field.