Ahooga Partners with Industry Expert Tomi Viiala to Drive European Dealer Network Expansion

Belgian folding bike manufacturer Ahooga is gearing up for significant growth across Europe by partnering with Tomi Viiala, former CEO of speed pedelec pioneer Stromer. Known for his pivotal role in building Stromer into a global leader in the e-bike industry, Viiala brings a wealth of expertise and international experience to Ahooga.

In this strategic partnership, Viiala will focus on strengthening relationships with Ahooga's existing dealer network, attracting new partners, and offering valuable insights on product development and customer service. His involvement marks a critical step in Ahooga’s mission to accelerate its dealer network expansion and solidify its position as a leader in the premium folding bike market.

Driving Strategic Growth for Ahooga
Hendrik Winkelmans, Director at Ahooga, expressed excitement about the collaboration:
"This partnership represents a significant milestone for Ahooga. Tomi’s extensive industry knowledge and proven track record will be invaluable as we expand our network and continue our mission to create happier, more sustainable cities through innovative, high-quality bicycles."

Viiala also shared his enthusiasm for the brand:
"Ahooga's innovative approach to engineering addresses a key challenge in the folding bike segment—delivering a stiff frame and exceptional ride comfort. Their commitment to dealer distribution and premium positioning is reminiscent of the strategies that made Stromer a success. I am thrilled to support their growth journey and help bring their vision to life."

Revolutionizing the Folding Bike Market
Ahooga has built a reputation for solving common pain points in the folding bike market by combining sleek design, durability, and comfort. With Viiala’s guidance, the company aims to further refine its product roadmap while ensuring seamless support for both dealers and end customers.

Accelerating European Expansion
This partnership is poised to bolster Ahooga’s presence across Europe by attracting high-quality dealers and strengthening the brand's foothold in urban mobility. The move aligns with the company’s vision of creating more livable cities by providing efficient and eco-friendly commuting solutions.

As Ahooga continues to innovate and grow, the expertise of an industry veteran like Viiala will be instrumental in positioning the brand as a leader in the folding bike and urban mobility markets.