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E-Bike Market Set to Welcome BMC2017-07-17 source own
Currently, BMC is a well-known brand within the bicycle market and rumours had been spreading of their imminent foray into e-bikes. After a huge reorganisation which led to the separation of Bergamont and Stromer, BMC has now developed an e-bike range and will face-off against some of the largest names in the market.
Whilst some are saying this late entrance is a disadvantage for the company, others are praising BMC for coming into the market when it’s at its strongest point. With the e-MTB scene growing every day, BMC has a wide market to target and really find their place among the competitors and this is stated within their recently-launched innovation strategy.