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» Kästle's Exciting Return: Reigniting the Bicycle Market with Exclusive E-Mountain Bikes made in Austria
Kästle's Exciting Return: Reigniting the Bicycle Market with Exclusive E-Mountain Bikes made in Austria
2023-11-17 source ownKästle Returns to the Bicycle Market
Austrian ski manufacturing giant Kästle is venturing back into the realm of bicycle production. The company's initial focus will be on its home market for distribution.
Kästle, a name with longstanding recognition in the bicycle industry, especially for those who remember their extensive mountain bike range from the 1990s, is renewing its commitment to bicycles. This historic brand, which boasts a century of heritage, had previously shifted its focus exclusively to ski production. Presently, Kästle is reintroducing itself in the bicycle sector, launching a line of four e-mountain bikes.
As revealed in a discussion with SAZbike, Kästle has plans to distribute these bikes through select specialty retailers, concentrating its efforts within Austria for the initial phase.