Developing Business in Eastern Europe: Opportunities and Strategies for Sporting Goods Manufacturers and Brands in the CEE and DACH Market
Introduction The Central and Eastern European (CEE) region, along with the DACH countries (G
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Developing Business in Eastern Europe: Opportunities and Strategies for Sporting Goods Manufacturers and Brands in the CEE and DACH Market
The Central and Eastern European (CEE) region, along with the DACH countries (Germany, Austria, and Switzerland), represents a dynamic market for sporting goods manufacturers.
LifeFit Group Secures New Investor: Waterland Private Equity to Drive Growth in European Fitness Market
German health and fitness operator LifeFit Group has announced Waterland Private Equity Investments as its new strategic investor, with the deal expected to close later this year.
Merida Strengthens European Presence with $19M Stake in German Distributor, Boosting CEE Bike Industry
Taiwanese bike manufacturer Merida Industry Co. Ltd. has further expanded its influence in Central and Eastern Europe (CEE) by acquiring an additional 39% stake in Merida & Centurion Germany GmbH for €17.3 million ($19.05 million).
Sports Business Partner Connections Central Europe
CeSport is a highly specialized sports industry service that connects its clients with distributors, agents, dealers, resellers, and OEM/ODM manufacturers to local brands in Central Europe. With over 30 years of experience, we provide a range of services including consultancy, business partner search, brand activation, market intelligence, and marketing for the sports, fitness, bicycle, and wellness industry. Our tailored approach ensures that whether you're a well-known brand or a start-up, we match your business with the right partners in this dynamic region. Through our industry knowledge, marketing platform, and targeted campaigns, we offer key opportunities to do business in Central Europe. Our ultimate goal is to help your business thrive in this market. Contact us to learn more about how CeSport can help you achieve long-term success in CE.
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