Proximity and Efficiency: Central Europe Becomes a Hub for Bike Production

The bicycle and e-bike industry is undergoing a transformative shift in 2025, with Central Europe (C

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Xtreme Fitness Gyms Targets Dominance in Eastern European Fitness Market

Polish fitness franchise Xtreme Fitness Gyms is making waves in the fitness industry, celebrating th

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Adidas Expands Presence in Switzerland with Zurich Branch

Adidas, the global sporting goods powerhouse, is strengthening its foothold in Central Europe (CE) b

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Polish Brand 4F Becomes Official Technical Supplier for National Volleyball Teams

Polish sportswear brand 4F has announced a landmark partnership, becoming the official technical sup

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Friction Labs Joins Crag Sport Portfolio: A New Business Partner for Climbers in Central Europe

Krakow-based Crag Sport, a recognized expert in business development in Central Europe (CE), has exp

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Proximity and Efficiency: Central Europe Becomes a Hub for Bike Production

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The bicycle and e-bike industry is undergoing a transformative shift in 2025, with Central Europe (CE) emerging as a prime location for manufacturing.

Xtreme Fitness Gyms Targets Dominance in Eastern European Fitness Market

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Polish fitness franchise Xtreme Fitness Gyms is making waves in the fitness industry, celebrating the opening of its 100th location in Poland.

Adidas Expands Presence in Switzerland with Zurich Branch

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Adidas, the global sporting goods powerhouse, is strengthening its foothold in Central Europe (CE) by opening a branch in Zurich’s prominent Europaallee.

Polish Brand 4F Becomes Official Technical Supplier for National Volleyball Teams

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Polish sportswear brand 4F has announced a landmark partnership, becoming the official technical supplier for Poland’s national volleyball teams.

Friction Labs Joins Crag Sport Portfolio: A New Business Partner for Climbers in Central Europe

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Krakow-based Crag Sport, a recognized expert in business development in Central Europe (CE), has expanded its portfolio with the addition of Friction Labs, a leading American brand specializing in high-quality climbing chalk.

Fairmont Golden Prague: A Historic Hotel Reimagined to Open This Spring

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After four years of extensive reconstruction, the iconic former InterContinental hotel in Prague is set to reopen this spring under its new name, Fairmont Golden Prague, operated by the prestigious Fairmont hotel chain.

Polish Yacht Industry Leads in Europe and Shines Globally

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The Polish yacht industry continues to make waves on the global stage, solidifying its position as a leader in Central Europe (CE) and a driving force in the international marine sector.

Decathlon Expands to Recklinghausen and Bochum: Strengthening Presence in North Rhine-Westphalia

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The French sports retail giant Decathlon is continuing its ambitious expansion in Central Europe, specifically in Germany’s Ruhr area. By spring 2025, Decathlon will open new stores in Recklinghausen and Bochum, bringing its total locations in North Rhine-Westphalia (NRW) to 20.

Forest Agency Named Exclusive Business Partner for Osprey in Poland

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Osprey, a global leader in the backpack and luggage market, is restructuring its sales operations in Poland to further enhance its presence in Central Europe (CE).

EBRD Backs Sustainable Growth of Bulgarian Protein Bar Producer

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The European Bank for Reconstruction and Development (EBRD) has joined forces with UniCredit Bulbank to support the sustainable expansion of Healthy Bars, a leading protein bar manufacturer in Bulgaria.

Poland's Luxury Goods Market Poised for €12.8 Billion Boom in 2024

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Poland's luxury goods market is on a rapid growth trajectory, expected to reach €12.8 billion in 2024—a remarkable 24.6% increase compared to the previous year, according to KPMG.

E-Commerce Trends: InPost, Allegro, and mBank Transforming Holiday Shopping

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As the holiday season gains momentum, key players in e-commerce are making significant moves to enhance customer experiences.

Xtreme Fitness announces collaboration with ABC Fitness

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We are thrilled to announce a major milestone for Xtreme Fitness as we expand our operations in Poland through our collaboration with ABC Fitness.

Mammut Signs New Distribution Deal with SAT Sp. z o.o

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Swiss outdoor gear giant Mammut has announced a major shift in its distribution strategy in Poland. Starting in 2025, SAT Sp. z o.o. will take over as the brand's official distributor, marking the beginning of a new era for Mammut in the Polish market.

Nike Launches First Łódź Store in Manufaktura, Managed by Apsys

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One of the most eagerly anticipated store openings in Łódź this year has finally arrived: Nike has opened a pop-up boutique in the iconic Manufaktura shopping center, offering fans of sportswear and streetwear access to the globally renowned brand.

Baller League Secures $25M in Funding Led by EQT Ventures, Backed by Football Icons Hummels and Podolski

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Baller League, the innovative six-a-side indoor football competition, has announced a significant boost to its expansion plans with a $25 million (€23.8 million) investment round led by EQT Ventures.

Romet Unveils Ambitious Growth Plans to Strengthen its Position in the Bike Industry

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Polish bicycle brand Romet, a veteran in the cycling industry with over 75 years of expertise, is charting an ambitious course for growth.

Central Europe Emerges as a Leading E-Bike Production Hub

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Central Europe is solidifying its reputation as a key player in the global e-bike industry, becoming a major production hub for Western Europe’s rapidly growing market.

Ahooga Partners with Industry Expert Tomi Viiala to Drive European Dealer Network Expansion

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Belgian folding bike manufacturer Ahooga is gearing up for significant growth across Europe by partnering with Tomi Viiala, former CEO of speed pedelec pioneer Stromer.

Derbystar Named Official Ball Partner of the DFB Cup Starting 2025/26 Season

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The iconic DFB Cup is set to have its first-ever official match ball starting in the 2025/26 season, thanks to a new partnership with Derbystar, a leading brand in football equipment and part of the Select Sport Group.

Spar Group Expands Hervis Logistics with New Central Warehouse in Austria

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The Spar Group is enhancing its logistics infrastructure by constructing a state-of-the-art central warehouse for its sports retail subsidiary, Hervis, in Fischamend, Lower Austria.

Germany Advances Olympic Bid Plans; Hungary Faces Potential Competition

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The German Olympic Sports Confederation (DOSB) has unveiled an updated masterplan aimed at securing a bid for the Olympic Games within the 2036 to 2044 cycle.

Canal Plus Poland Secures Exclusive Premier League Broadcasting Rights

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Pay-TV broadcaster Canal Plus has reclaimed the exclusive rights to broadcast the English Premier League in Poland.

Poland's Allegro Ranks Among Europe's Top E-Commerce Platforms

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Polish e-commerce giant Allegro has solidified its position as the fourth-largest online marketplace in Europe, according to a recent report.

Polonia Warszawa's PLN 500 Million Redevelopment Project Receives Construction Permit

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Polonia Warszawa is set to embark on a significant redevelopment of its sports complex at 6 Konwiktorska Street in Warsaw, following the issuance of a construction permit.
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