About us: Cesport Is Your Solution for Sports Business Partner Search in the Central European Region

CeSport – Your partner for Central Europe

At CeSport, we support sports, fitness, bicycle, and wellness brands with partner search, market intelligence, consultancy, and brand activation across Central Europe (CE). Whether you are entering export markets for the first time or scaling an established international brand, we deliver practical, tailored solutions that support sustainable growth.

With more than 12 years of hands-on experience, we help companies navigate the complexity of Central European markets and connect with the right commercial partners.

Expanding in Central Europe? We make it practical.

CeSport acts as a single point of contact for market entry and expansion in Central Europe. We identify, evaluate, and engage distributors, agents, key retailers, and large resellers that match your brand, positioning, and long-term goals.

Our approach goes beyond introductions. We focus on building qualified pipelines and long-term commercial relationships that convert into real business.

What makes CeSport different

Trade shows are short and expensive. CeSport works year-round.
We provide an ongoing business development platform that delivers continuous visibility and structured outreach for your brand.

Through targeted partner search, lead generation, and direct market engagement, we connect you with decision-makers who are actively looking for new brands and opportunities. Multi-language brand presentations and focused email campaigns ensure your message reaches the right audience, in the right market, at the right time.

Our strategic approach

• Market-specific research
  Analysis of trends, competition, pricing, and channel structures relevant to your product and sector.

• Targeted partner search
  Identification and qualification of distributors, agents, and resellers aligned with your objectives.

• Lead generation and nurturing
  Active engagement with prospects to build trust, momentum, and long-term cooperation.

• Ongoing growth support
  Practical insights and guidance to help you operate effectively in Central European markets.

Strong regional coverage

Based in the UK with operational reach across Central Europe, CeSport works closely with partners and representatives in Poland, Czechia, Hungary, Slovakia, Croatia, Slovenia, Austria, Switzerland, and Germany.
We also bring experience across the wider CEE region, including Romania, Bulgaria, Ukraine, the Balkans, and the Baltic states, supporting companies with broader regional ambitions.

Let’s build your growth in Central Europe

CeSport is focused on outcomes. With clear strategy, market knowledge, and the right connections, we help brands grow with confidence in Central Europe.
Get in touch to discuss your expansion plans.