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Big Chains dominate the growing Sporting goods market in Poland
2014-11-03 source ownRecently, the Polish Market Research company (PMR) reported that the Polish sporting goods market is expected to increase by 5.2% more than in 2013, in 2012 it increased by 1.5%. 2014 is expected to increase the Polish Market by a sum of around 7.9 Billion zlotys (€1.87 Billion) in the retail sports sector. PMR is expecting business to rise with an increase of 4-5% in the next few years.
Online stores are the quickest increasing distribution channel which has increased by 17%, that is followed by the more popular on-street retailers such as Intersport and French chains Decathlon and Go.
A survey given to Polish customers it showed that they preferred to shop at large-scale stores like Intersport and Decathlon, followed by the smaller independent.
The 2 fastest growing sports sectors in Poland are for running and cycling, which is generally due to them being less expensive in terms of equipment in comparison with other sports another reason is that they can be practiced for most of the year.
To research more about retail of sporting goods in Poland in 2014 marketing developments and analysis forecasts 2014-2016 is readily available via PMR website.
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