Proximity and Efficiency: Central Europe Becomes a Hub for Bike Production
The bicycle and e-bike industry is undergoing a transformative shift in 2025, with Central Europe (C
moreXtreme Fitness Gyms Targets Dominance in Eastern European Fitness Market
Polish fitness franchise Xtreme Fitness Gyms is making waves in the fitness industry, celebrating th
moreAdidas Expands Presence in Switzerland with Zurich Branch
Adidas, the global sporting goods powerhouse, is strengthening its foothold in Central Europe (CE) b
morePolish Brand 4F Becomes Official Technical Supplier for National Volleyball Teams
Polish sportswear brand 4F has announced a landmark partnership, becoming the official technical sup
moreFriction Labs Joins Crag Sport Portfolio: A New Business Partner for Climbers in Central Europe
Krakow-based Crag Sport, a recognized expert in business development in Central Europe (CE), has exp
more
"Business
Partner search for the Sports industry in Central Europe"
You are here » Home Page
» CE Sports Business News
» Adidas denies new deal with German soccer team
2015-10-05
source own
Adidas denies new deal with German soccer team
2015-10-05
source own
Adidas’ chief executive Herber Hainer has publicly dismissed a rumor which claims that the Three Stripes could be prepared to agree to a 10-year deal worth €1 billion with the DFB, the German soccer federation. Even though it is clear that the value of the German national teams has not lowered considering that the men secured the world cup in addition to the women winning the European championship, the company clarified that it was not prepared to agree a sponsor partnership at any price.
Presently, Adidas pays the DFB €25 million a year as the federation’s official sponsor – which reaches €250 million for the entire 10 years. The present agreement ends after the next world cup to be held in Russia in 2018.
Partner Search Marketplace
Expert Partner Search
