Fitness world steps into Switzerland

The Danish Fitness Gym provider Fitness World is taking over basefit.ch, the 2nd largest gym chain in Switzerland that has 70,000 paying members. This acquisition is part of Fitness World’s international growth strategy and its second purchase in Central Europe. With the quick-developing basefit.ch, Fitness World is certainly seizing the chance to secure a foothold inside the lucative Swiss gym market with a well-established cost efficient gym provider.

Since being founded in 2007 by Stefan Lüben plus also with the entrance of Verium in 2015, basefit.ch has grown into the second largest fitness gym group in Switzerland. Being the number 1 specialist from the “ Low cost Fitness” sector in Switzerland, with 33 locations throughout German-speaking Switzerland, basefit.ch supplies gyms with top quality equipment within an appealing price-performance ratio.

“With the entrance of Fitness World to the Swiss market, they feel they can benefit from their particular know-how and further grow our market position in Switzerland. Fitness World was always our favored partner, as they know are experts in the “Discount Fitness” sector using their own experience inside the swiss market and will likewise look back on a very impressive} past”, says Susanne Wendt, CEO of basefit.ch.

With 190 gyms and over 500,000 members, the Fitness World Group is the largest chain of fitness gyms} in Denmark. In a matter of a few years, Fitness World is growing very quickly when it comes to both the number of members as well as the number of gyms so it’s established itself as a market leader in the gym market. As well as achieving a prominent market and fitness industry position within the Danish market, the Group has also developed internationally in recent years and has now locations in Central Europe in the growing fitness market of Poland, amongst other places. Due to equivalent tactical focus of both companies and their healthy market positions, the merger creates an excellent basis for joint, efficient development.

“Fitness World, the marketplace leader in the Danish market, possesses a lucrative core business. Our company has set our business strategy for the approaching years and looking beyond Denmark’s borders. We look at basefit.ch as a perfect fitness partner business and gym brand for us. With basefit.ch, our company is gaining localized

infrastructure along with a skilled knowledgeable workforce ıncluding a strong brand that has grown remarkably in recent times, just like Fitness World” , says Steen Albrechtslund, CEO of Fitness World.

Shared views makes a very good gym business partnership

With this agreement, the Fitness World Group will acquire all basefit.ch shares, with the sellers reinvesting a good portion of their proceeds. basefit.ch will be able to retain its name and independent market presence in Switzerland. All staff members will be retained. With its knowledge and experience, the Fitness World Group will contribute to future successful development and growth.