Proximity and Efficiency: Central Europe Becomes a Hub for Bike Production
The bicycle and e-bike industry is undergoing a transformative shift in 2025, with Central Europe (C
moreXtreme Fitness Gyms Targets Dominance in Eastern European Fitness Market
Polish fitness franchise Xtreme Fitness Gyms is making waves in the fitness industry, celebrating th
moreAdidas Expands Presence in Switzerland with Zurich Branch
Adidas, the global sporting goods powerhouse, is strengthening its foothold in Central Europe (CE) b
morePolish Brand 4F Becomes Official Technical Supplier for National Volleyball Teams
Polish sportswear brand 4F has announced a landmark partnership, becoming the official technical sup
moreFriction Labs Joins Crag Sport Portfolio: A New Business Partner for Climbers in Central Europe
Krakow-based Crag Sport, a recognized expert in business development in Central Europe (CE), has exp
more
"Business
Partner search for the Sports industry in Central Europe"
You are here » Home Page
» CE Sports Business News
» Germany’s Most Popular Sports Brands Of 2019
2020-01-21
source own
Germany’s Most Popular Sports Brands Of 2019
2020-01-21
source own
A comprehensive consumer study found that the most popular sports brand in 2019 for Germany were Nike and Adidas. However, unexpectedly, an Asian brand appeared on the list as well.
Over 23,000 Germans, 14 and older, participated in the VuMA Touchpoints 2020 consumer study. The study asked them about the sports and swimwear industry, and it revealed some interesting information.
22.6 percent purchased Adidas-related swimwear or sportswear in the last 12 months, with another 18.5 percent saying that bought Nike-related products. Both brands have seen a rise in their popularity in the last year compared to the year before.
• 9.9 percent purchased Puma products.
• 7.6 percent purchased Reebok products.
• 4.1 percent purchased Esprit products.
• 4.0 percent purchased Fila products.
• 3.6 percent purchased Asics products (Japanese brand).
55.5 percent of the surveyors said they purchased sports shoes, swimwear or sportswear in the last 12 months at least one time.
By 2025, the worldwide sportswear market volume is anticipated to hit about $208 billion.
Partner Search Marketplace
Expert Partner Search
