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Brompton Launches Flagship Store in Berlin: A New Era for Urban Cycling
2024-06-04
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Brompton, the renowned British folding bike specialist, has officially opened its first dedicated store in Berlin. Located in the vibrant Mitte district, the new 114-square-meter space showcases Brompton's innovative folding bikes.
A Milestone in Urban Cycling
On May 8th, Brompton unveiled Germany's inaugural mono-brand store. CEO Will Butler-Adams highlighted Berlin's cultural significance, stating, "Berlin has always been a melting pot of cultures, ideas, and innovations. This city has inspired Germany and Europe for generations. Brompton has been present in the German market for over twenty-five years. The Berlin Junction represents a pivotal step toward promoting a new urban lifestyle. Our aim is to redefine city cycling, shifting the focus from sports and racing to urban freedom, health, and happiness."
Experience Brompton's Heritage
Situated on Rosenthaler Straße, one of Berlin's most bustling streets, the store immerses visitors in Brompton's rich history. Nigel Pamphille has been appointed as the store manager, ensuring a top-notch customer experience.
Art Meets Cycling
To celebrate the Berlin Junction's opening, Brompton collaborated with artist Jule Borths. Known for her unique project "I draw on bikes," Borths has painted two exclusive Brompton folding bike frames. These hand-painted pieces, featuring abstract designs, inspired the Berlin Junction Special Edition, which will be available at the new store.
Exclusive Special Model
The Berlin Junction offers a limited edition of 100 Brompton P Line bikes, known for their lightness and agility. This special model features 12 gears, a mid bar, and a telescopic saddle, available exclusively at the Berlin, Hamburg, and Munich stores, as well as online.
Expanding Brompton's Global Presence
With the Berlin store's opening, Brompton now boasts 18 mono-brand stores worldwide. Nine are operated directly by Brompton, while the remaining nine are franchise businesses, including locations in Hamburg, Munich, and Vienna.
Conclusion
Brompton's Berlin store marks a significant milestone in promoting an urban cycling lifestyle. By blending innovation, culture, and art, Brompton aims to revolutionize city cycling and inspire a new generation of urban cyclists. Visit the Berlin Junction on Rosenthaler Straße to experience Brompton's unique approach to urban mobility.
