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EASYFITNESS Ranks Among Top 10 Fitness Chains in Germany
2024-06-04
source own
EASYFITNESS Franchise GmbH has significantly expanded its reach, now boasting a membership of 450,000 and inaugurating 20 new fitness studios in 2023. According to the 21st edition of the Deloitte study “The German Fitness Market,” EASYFITNESS ranks fourth in terms of member count and records the third-highest investment growth among German fitness chains.
Expanding Presence and Investment
By the end of 2023, EASYFITNESS operated 190 fitness studios. The franchise is also highlighted in the "European Health & Fitness Market Report 2024" from Deloitte for its development in the micro-segment. Specifically, 2,500 members were training in the 15 EMS branches that had opened by December 2023.
Strategic Growth and Expansion
EASYFITNESS is committed to a robust expansion strategy. CEO Jens Tappe identifies the main challenge as finding suitable properties for various concepts amidst a high number of applicants and franchisees. The brand seeks locations for diverse models, including:
- EASYFITNESS “Lifestyle & Sports”: Rental areas of 800 m² to 2,500 m² in towns with 15,000+ inhabitants.
- Microstudio EASYFITNESS “The Smart Gym”: Rental areas of 250 m² to 400 m² in towns with 8,000+ inhabitants.
- EASYFITNESS “EMS”: Rental areas of 50 m² to 200 m² in towns with 15,000+ inhabitants.
Leading Fitness Chains in Germany
EASYFITNESS ranks fourth in Germany based on member count, trailing only behind these giants:
- RSG Group: 1,351,000 members
- FitX: 993,000 members
- clever fit: 834,000 members
- EASYFITNESS: 450,000 members
- BestFit Group: 412,000 members
- LifeFit Group: 350,000 members
- Kieser: 207,000 members
- Fit/One: 175,000 members
- ACISO/INJOY: 170,000 members
- Pfitzenmeier: 164,000 members
Conclusion
EASYFITNESS continues to solidify its position as a leading fitness chain in Germany, driven by substantial growth and strategic expansion. With a focus on diverse fitness concepts and member needs, EASYFITNESS is poised for ongoing success in the competitive fitness market.
