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Morel Expands Global Presence with New Baltic Subsidiary
2024-07-08
source own
Jura-based eyewear manufacturer Morel has taken a significant step in its international expansion by launching MOREL Baltic. This new subsidiary, the company's fourth to open in 2024 and its nineteenth globally, will enhance Morel's distribution network across Eastern Europe, with a dedicated presence in Estonia, Latvia, and Lithuania.
The establishment of MOREL Baltic aims to boost the visibility and reputation of the French eyewear brand in these regions. Morel's objective is to solidify its position as the preferred French eyewear manufacturer on a global scale. This strategic move aligns with the company's broader ambition to offer localized services and strengthen its market presence worldwide.
