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Allbirds Expands Distribution Network in the Baltic States
2024-07-08
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Allbirds, the San Francisco-based sustainable shoe and apparel maker, is broadening its reach in Europe with a focus on the Baltic countries. The company announced new distribution agreements that will enhance its presence in Estonia, Latvia, and Lithuania.
The distribution in these Baltic states will be managed by The Future, which will also cover additional regions in Scandinavia including Denmark, Finland, Iceland, Norway, and Sweden. This expansion is part of Allbirds’ strategic shift to a distributor model aimed at increasing its market penetration in key international geographies.
Finance Chief Annie Mitchell emphasized the significance of these agreements, stating, "These partnerships across 11 countries reflect our ongoing efforts to strengthen our global distribution network."
Despite a recent drop in revenue reported in the latest quarter, Allbirds remains committed to expanding its international footprint and anticipates further growth in the coming periods.
