Proximity and Efficiency: Central Europe Becomes a Hub for Bike Production
The bicycle and e-bike industry is undergoing a transformative shift in 2025, with Central Europe (C
moreXtreme Fitness Gyms Targets Dominance in Eastern European Fitness Market
Polish fitness franchise Xtreme Fitness Gyms is making waves in the fitness industry, celebrating th
moreAdidas Expands Presence in Switzerland with Zurich Branch
Adidas, the global sporting goods powerhouse, is strengthening its foothold in Central Europe (CE) b
morePolish Brand 4F Becomes Official Technical Supplier for National Volleyball Teams
Polish sportswear brand 4F has announced a landmark partnership, becoming the official technical sup
moreFriction Labs Joins Crag Sport Portfolio: A New Business Partner for Climbers in Central Europe
Krakow-based Crag Sport, a recognized expert in business development in Central Europe (CE), has exp
more
"Business
Partner search for the Sports industry in Central Europe"
Baden Sports Enters European Market with Basketball Bundesliga Partnership
2024-07-22
source own
U.S.-based sporting goods manufacturer Baden Sports is expanding into the European market through a four-year official ball supply agreement with Germany’s Basketball Bundesliga (BBL). This new partnership will see Baden Sports replacing Spalding as the official ball supplier for the BBL starting from the 2024-25 season and continuing through 2027-28.
The exclusive agreement marks a significant shift for the BBL, which has been partnered with Spalding since the 2007-08 season. The deal was facilitated by Baden Sports’ distribution partner, Uhlsport, a well-known German sportswear manufacturer.
As part of this long-term collaboration, Baden Sports will also provide customized ball merchandise for the BBL clubs, enhancing the overall game experience and brand presence in Germany’s top-tier basketball competition.
