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"Business
Partner search for the Sports industry in Central Europe"
Friction Labs Joins Crag Sport Portfolio: A New Business Partner for Climbers in Central Europe

Krakow-based Crag Sport, a recognized expert in business development in Central Europe (CE), has expanded its portfolio with the addition of Friction Labs, a leading American brand specializing in high-quality climbing chalk. This partnership strengthens Crag Sport’s role as a trusted distributor for Poland and reinforces its commitment to providing premium products for climbers and athletes across the region.
Why Friction Labs Stands Out
Friction Labs is renowned for its innovation and dedication to quality, offering climbers the best tools for optimal performance. Here’s what makes the brand unique:
- Unmatched Purity: Independent testing by geologists and chemists has confirmed that Friction Labs chalk boasts the highest purity on the market. This ensures superior moisture absorption, keeping hands drier and improving grip during climbs.
- Product Variety: Catering to diverse preferences, Friction Labs offers chalk in multiple forms, including powder, reusable chalk spheres (e.g., Magic Reusable Chalk Sphere), and liquid chalk (e.g., Secret Stuff Liquid Chalk).
- Community Commitment: Friction Labs actively promotes diversity and inclusion in the climbing and sports community, fostering values such as mutual support and acceptance of different abilities.
- Innovative Manufacturing: The brand uses a unique process that maximizes the magnesium carbonate content, ensuring better adhesion, reduced product consumption, and enhanced performance compared to traditional calcium carbonate chalk.
- Eco-Friendly Packaging: Reflecting its commitment to sustainability, Friction Labs offers recyclable packaging, reducing its environmental impact.
Supporting Climbers in Central Europe
By partnering with Friction Labs, Crag Sport continues its mission to provide climbers in Poland and Central Europe with access to cutting-edge solutions. The partnership allows local climbers, gyms, and retailers to benefit from Friction Labs’ expertise, ensuring that athletes can achieve their best while using reliable, skin-friendly products.
Trusted by Top Athletes
Friction Labs has garnered a loyal following among world-class climbers and athletes who rely on its high-performance chalk for maximum grip and comfort. The brand’s reputation for quality and innovation has made it a go-to choice for professionals and amateurs alike.
CeSport: Experts in Business Development and Partner Search in Central Europe
As a leadeing distributor in the climbing sport, Crag Sport continues to bring global climbing brands like Friction Labs to the region. With a focus on fostering partnerships and supporting distributors in Poland and beyond, Crag Sport solidifies its position as a key player in the CE sporting goods market.
If you’re looking for a reliable business partner in Central Europe, CeSports growing portfolio of premium brands highlights its commitment to driving innovation and quality in the climbing and sports goods industries. Stay tuned for more updates as Crag Sport and Friction Labs team up to bring the best climbing solutions to Poland and the wider CE region.