"myStromer AG Launches Digital Division in Romania: A Leap into Enhanced E-Bike Connectivity

myStromer AG is deepening its foray into connectivity and the digital realm by launching a fresh digital division in Cluj-Napoca, Romania.

The Cluj-based Stromer unit, boasting insights from the luxury automotive sector's digital services, will synergize with the core team at Stromer’s Oberwangen headquarters. This move underscores Stromer's commitment to elevating its digital prowess, aiming to match the automotive industry's digital experience while boosting performance, quality, and solidifying its status as an innovation front-runner.

Co-CEO Karl Ludwig Kley highlighted the significance of maintaining Stromer's vanguard role in the digitized e-bike market, stating, “Our new Cluj facility will centralize the development of advanced digital services and features, streamlining our digital vision's execution.” Co-CEO Tomi Viiala reflected on past achievements, noting, “Having been industry pioneers with our inaugural connected e-bike, it's now crucial to expand with our Cluj hub, laying a robust foundation for our technological advancements in the coming years.”

The 25-member Cluj team encompasses a gamut of digital specializations, ranging from user experience (UX) and system design to comprehensive back-end development.