Active Brands Realigns in Central Europe: Spotlight on Sweet Protection and Kari Traa in the DACH Market

Active Brands, a prominent Norwegian company specializing in sportswear and equipment, is undergoing a strategic transformation within the Central European region, particularly emphasizing the DACH (Germany, Austria, and Switzerland) market. This realignment spotlights its two flagship brands, Sweet Protection and Kari Traa. This initiative aims to enhance the service and offerings for both existing and prospective retail collaborators.

Kari Traa transcends being merely a women's sports brand; it embodies a movement that champions femininity, mutual empowerment, and a profound passion for outdoor adventures. Originating from the legacy of a three-time Olympic medalist, the brand is synonymous with enabling women to confront any challenge with poise and resilience, courtesy of its meticulously crafted materials and considerate designs. Kari Traa's signature style – a fusion of vibrant hues, whimsical patterns, and deep-rooted Norwegian influences – positions it as an audacious companion that elevates everyone in its orbit.