Poland Sets Its Sights on the 2040 Olympics: A Transformational National Project Takes Shape
Poland has taken its first decisive step toward one of the most ambitious goals in its modern sporti
moreAxglo Strengthens European Network with Official Distributors in the UK, Czech Republic, Germany, and Slovak Republic
Axglo, the Canadian golf equipment specialist renowned for its premium push carts and golf accessori
moreVAT Becomes Official Supplier to Swiss-Ski and Backs Biathlon Star Amy Baserga
VAT, a global leader in high-end vacuum solutions, has signed a three-season partnership with Swiss-
moreThe Mountain Studio Reports 44% Sales Growth as Marcel Hirscher Targets Year-Round Outdoor Brand Expansion
The Mountain Studio, the premium outdoor apparel company co-founded by ski racing legend Marcel Hirs
moreSGS Expands Global Cycling Testing Expertise with Acquisition of EFBE
SGS, the world’s leading testing, inspection, and certification company, has announced the acquisi
more
"Business
Partner search for the Sports industry in Central Europe"
You are here » Home Page
» CE Sports Business News
» Adidas To Start Offering Winter Sports Gear
2020-01-21
source own
Adidas To Start Offering Winter Sports Gear
2020-01-21
source own
Adidas is working to offer an array of products for alpine skiing by fall 2021. While this was Adidas’ goal previously, it hadn’t come to fruition until now. This means a total winter line will be offered – from ski touring, cross-country skiing, snowboarding and more.
Adidas still has not officially commented on the report.
The popular sportswear company attempted the industry before but with limited success. Even at the height of the snowboard boom, there were a number of snowboard collections under its Adidas by Stella McCartney sublabel.
Still, the company, using its Adidas Terrex label, had tested the winter sports field but didn’t get very far with it. In the 1990s, Adidas acquired Salomen, but it was resold to Amer Sports.
No word on how skiing fits into the Adidas lineup.
Partner Search Marketplace
Expert Partner Search
