Allbirds Expands Distribution Network Across Eurasia with Strategic Partnerships

Beosport Named Exclusive Distributor for the Balkans Starting 2026

Allbirds, the innovative footwear and lifestyle brand known for its sustainable design, has secured three new distributor agreements to accelerate international growth. This marks a continued push into key overseas markets, with the company now partnered with 16 distributors worldwide.

Among the newly signed partners is Beosport, which will take on exclusive distribution rights for the Balkan region starting in January 2026.

“Our shift to a distributor model internationally has proven successful, allowing us to scale profitably while reaching new markets,” said Annie Mitchell, CFO of Allbirds. “With trusted local partners, we’re expanding brand visibility and delivering eco-conscious products to consumers who value sustainability.”

Beosport, headquartered in Belgrade, Serbia, is a well-established distribution and retail partner for leading global sportswear and lifestyle brands across Southeast Europe. With over two decades of experience, the company has built a strong wholesale and retail network known for premium customer service, brand development, and deep market insight.

“Allbirds perfectly aligns with our mission to bring innovative, environmentally friendly brands to our customers,” said Aleksandar Ivanovic, Director of Beosport. “We’re excited to launch this partnership and introduce Allbirds’ unique product offering to the region.”

This announcement reinforces Allbirds’ strategy of partnering with local experts to drive sustainable growth across Central and Eastern Europe and beyond.