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You are here » Home Page » CE Sports Business News » Benefit Systems Expands Fitness Club Portfolio to 240 Facilities with Organic Fitness Acquisition


Benefit Systems Expands Fitness Club Portfolio to 240 Facilities with Organic Fitness Acquisition

2024-11-26 source own

Benefit Systems S.A. has strengthened its position in the Polish fitness market by acquiring MyOrganiq Sp. z o.o., the operator of the Organic Fitness network. This transaction, valued at approximately PLN 25 million, adds eight Organic Fitness clubs to Benefit Systems’ portfolio, increasing the total number of fitness facilities under its management in Poland to 240 locations.

Strategic Expansion in Western Poland

The acquisition includes eight Organic Fitness clubs, with four located in Poznań and others in Bydgoszcz, Zgorzelec, Swarzędz, and Stargard, as well as two upcoming locations in Bydgoszcz and Lubin. These clubs offer a total area of over 7,000 square metres, with the new facilities planned to add 2,600 square metres.

Marcin Fojudzki, a Management Board Member at Benefit Systems, highlighted the significance of the acquisition:
"Organic Fitness has been a trusted partner and a popular choice among MultiSport card users. Its network strengthens our fitness club portfolio, particularly in the western region of Poland. This profitable and well-managed business will support the further development of tailored sports services for employees and their employers."

Comprehensive Fitness Services for All Ages

Organic Fitness clubs are recognized for their diverse offerings, including:

  • Group fitness classes, catering to seniors, children, and adults.
  • Personalized training programs supervised by experienced trainers.
  • Modern training equipment tailored to individual needs.

The Organic Fitness brand has been active since 2017, consistently delivering high-quality services and focusing on inclusivity.

Recent Developments in the Benefit Systems Portfolio

In addition to the Organic Fitness acquisition, Benefit Systems has recently expanded its portfolio with the integration of Artis and Gym Poznań clubs. October also saw the opening of two new facilities: My Fitness Place in Kraków and Zdrofit in Warsaw.

Leading the Market in Employee Wellbeing

With over 20 years of experience, Benefit Systems is a market leader in providing non-financial employee benefits, notably through its MultiSport Programme, which grants access to sports facilities across Poland. Its offerings also include the MyBenefit cafeteria platform and the MultiLife wellbeing programme, catering to diverse needs in physical and mental wellbeing.

Beyond Poland, Benefit Systems has expanded its fitness and wellbeing services to international markets, including Czech Republic, Slovakia, Bulgaria, and Croatia, where it manages several dozen facilities.

Commitment to an Active Lifestyle

An advocate for lifelong physical activity, Benefit Systems implements initiatives promoting exercise for all age groups, supported by the MultiSport Foundation. As a proud member of the global B Corp initiative since 2018, the company prioritizes addressing significant social challenges through its operations.

For more information, visit benefitsystems.pl/en.

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