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Björn Borg Achieves 44% Growth in Germany and 10.4% Overall Revenue Increase in Q3
2024-11-26
source own
Swedish sportswear brand Björn Borg has reported impressive growth in the third quarter of its financial year, highlighting its expanding global footprint and rising demand for its products. The company’s net sales reached SEK 285.1 million (€24.6 million), reflecting a 10.4% year-over-year increase when excluding currency effects and 8.8% growth when including them.
Exceptional Growth in Germany
Germany emerged as a standout market, delivering a remarkable 44% growth in Q3, showcasing the brand’s growing appeal and effective strategies in one of Europe’s largest sportswear markets.
Global Performance Highlights
Björn Borg’s overall sales increase reflects a combination of strategic market expansions, innovative product offerings, and a strong focus on customer engagement. The company continues to strengthen its position as a key player in the sportswear industry.
Future Outlook
Building on its strong Q3 results, Björn Borg is well-positioned to further capitalize on its momentum in both established and emerging markets. The brand remains committed to delivering high-quality, performance-focused sportswear to a growing global audience.
