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Blundstone Appoints New Distribution Partner for Austria
2025-07-18
source own
Expanding Presence in Central Europe’s Premium Fashion Market
Australian footwear icon Blundstone is strengthening its position in the Austrian market by partnering with a new local distributor. Starting October, “room with a view”, a Salzburg-based agency led by Christian Obojes, will oversee the brand’s distribution throughout Austria.
Blundstone has steadily gained traction with Austrian shoe retailers since its market entry in 2018. This new strategic partnership marks the next phase in the brand’s regional growth—targeting premium fashion retail outlets across Austria.
Christian Obojes brings deep expertise in brand development and retail distribution, making his agency a strong choice for expanding Blundstone’s footprint in Central Europe. The collaboration aims to connect with fashion-forward consumers seeking quality, durability, and timeless design.
As the demand for heritage and outdoor-inspired fashion continues to grow across Europe, this move positions Blundstone to further solidify its status as a leading lifestyle and performance footwear brand in the region.


