Central Europe’s Summer Heatwave Spurs Interest in Water Sports Products

As Central Europe experiences an intense summer heatwave, residents across Hungary and neighboring countries are flocking to water and nature for relief. The demand for water sports products has surged, as highlighted by the latest data from Árukereső.hu, showing a significant increase in searches for items related to water and outdoor activities.

Rising Interest in Water-Related Products

Over the past three weeks, the interest in water-related products has skyrocketed. Searches for water guns have surged by 2.5 times, while inflatable mattresses have seen a 30% increase. These products are especially popular around Lake Balaton and other cool water spots. Additionally, the demand for citrus drinks is evident with a doubling in searches for lemon squeezers and an 80% rise for fruit presses. As people seek nature for respite, hiking poles and sleeping bags have also gained popularity.

Cooling Solutions in High Demand

The soaring temperatures have driven a sixfold increase in searches for portable air conditioners and a fourfold rise for traditional air conditioners. Notably, searches for children's sunglasses have increased by 4.5 times, and sugar searches have surged by 159%.

Regional Trends

Czech Republic

In the Czech Republic, there's a significant uptick in searches for portable air conditioners (264%), fans (210%), dog pools (89%), air coolers (67%), surfboards (45%), and fishing rods (32%). Additionally, searches for briefcases have more than doubled, indicating a trend of working from cooler locations. Saunas and infrared saunas have seen a 126% increase, while golf carts have risen by 112%.

Slovakia

Slovaks show a remarkable increase in searches for portable air conditioners (436%), paddles (81%), luggage protectors (70%), boat motors (63%), water bottles (62%), lemonades (58%), and motorcycle bags (53%). Fitness remains a focus with a more than sixfold increase in dietary supplement interest.

Slovenia

In Slovenia, searches for fruit presses (215%), paddles (191%), and scooters (122%) have surged, along with hiking backpacks (85%) and hammocks (72%). Air conditioners lead the way with a more than fourfold increase in interest.

Romania

Romania has seen a dramatic tenfold increase in searches for mobile air conditioners, and a sixfold rise in fan searches. The heat's impact on work is evident with a doubling in searches for laptop cooling devices. Other popular items include fishing reels (61%), pest control products (83%), board games (67%), and LEGO sets (24%). Garden sprinklers saw a nearly 30-fold increase.

Bulgaria

In Bulgaria, searches for car tires have tripled, while steam cleaners and fans have doubled in interest. Camping chairs and paddles have increased by over 60%, treadmills by 55%, and boats by nearly 40%.

Croatia

Croatia experienced a 367% increase in searches for fans, followed by air conditioners at 358% and humidifiers at 262%. Paddles, hand mixers, and travel bags saw double the interest, with a near tripling for food dehydrators. Life jackets nearly doubled, and there was a 45% increase in jacuzzi interest.

Serbia

In Serbia, mobile air conditioners saw a 620% increase in searches, followed by fans at 242%. Pool accessories rose by 73%, with pool pumps and filters also popular at 84%. Bicycles (89%) and children's shoes (121%) were in high demand, along with fishing equipment (153%) and sunglasses (100%).