Central Europe’s active wear market

The Global active wear market is worth over 270 billion euros which represents 25% of all spending on clothing and footwear.  The Central Europe (CE) active wear market is worth over 30.9 billion euros, with Germany the largest market in CE worth over 12.43 billion Germany is the 3rd largest market worldwide. Switzerland is the 2nd largest active wear market in CE worth 4.41 billion euro, Poland is currently the fastest growing market in Central Europe worth 3.69 billion. After Poland Austria is the 3rd largest market worth 3.51 billion followed by Czech 2.07 billion and Hungary at $1.53 billion euros. 

As with global trends the active sportswear industry in Central Europe is fluid with arguably the biggest disruption to the overall market the shift towards retail large brands which are looking to go more direct to consumers bypassing third parties.