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Decathlon Launches "Revice" Project: Major Initiative for Sporting Goods Repair
2024-11-09 source ownDecathlon is making a bold move for sustainability. With the opening of its regional workshop in Munich-Unterföhring, the multi-sports specialist kicks off its planned repair initiative under the Revice Project. The goal is to establish up to 10 workshops across Germany in the coming years, providing comprehensive repair services and positioning Decathlon as the leading destination for sporting goods maintenance and repair services in Germany.
The Revice Project is a crucial part of Decathlon’s broad sustainability strategy. The company aims to reduce absolute greenhouse gas emissions by 40% by 2030 and by 90% by 2050, compared to the baseline year of 2021. These ambitious targets have been validated multiple times by the renowned Science Based Targets initiative (SBTi). Additionally, Decathlon has committed to the SBTi’s Corporate Net Zero Standard. By 2023, the company achieved its first successes: global revenue increased by 4.4% to €15.6 billion, while absolute greenhouse gas emissions were reduced by 11.7% (covering Scopes 1, 2, and 3).
Measures supporting this positive development include decarbonizing business activities, creating durable products, and expanding circular economy models. As about 80% of Decathlon's greenhouse gas emissions are linked to products, the company focuses on reducing them by:
- Using more sustainable materials and production processes (eco-design approach),
- Designing products to be long-lasting and repairable (durability),
- Keeping products in circulation as long as possible through maintenance, repair, or resale (circular economy).
Expanding Repair Services at Decathlon Germany
In Germany, Decathlon aims to quadruple the number of repaired products within three years: from 120,000 to 500,000. The service will extend beyond Decathlon’s own products, eventually covering third-party brands. Customers will benefit from a broader range of services and shorter waiting times. Currently, the average repair processing time is 20 days, which is planned to be reduced to seven days. Decathlon also plans to enhance the repair experience with DIY solutions and workshop services, aiming to further expand its market share in the growing DIY and repair market. The goal is to make 100% of sporting goods repairable and to establish Decathlon as a leader in the repair industry. Upcoming awareness initiatives include vending machines for bike tubes, bike repair stands, repair cafés, and the expansion of online DIY options.
With Revice, Decathlon’s long-term goal is to provide customers with a solution for every need in sporting goods care and repair.
New Regional Workshop in Munich-Unterföhring
The newly opened workshop in Munich-Unterföhring is central to this initiative. Covering 750 sqm, the workshop offers extensive repair services focused on mobility and winter sports. It supports nine Decathlon stores in the region and employs 12 staff, including certified bike mechanics and DSV-certified specialists. Equipped with modern facilities, such as bike cranes for up to 200 kg, the workshop provides a wide range of services from repairs to "Ready-to-Bike" assembly.
This Decathlon workshop is the third of its kind in Germany, following the openings in Schwetzingen (2015) and Dortmund (2017). New locations are planned in Hamburg and Berlin to expand the network of regional workshops. Overall, Decathlon plans to operate 10 workshops in Germany, either attached to existing stores or logistics centers or as standalone locations.
With the expansion of workshop capacities and the Revice Project, Decathlon sets new standards for repair and maintenance services in the sporting goods sector, reinforcing its position as a leader in sustainable innovation in the German market.