Distribution of outdoor clothing brand 2117 of Sweden in Central Europe

Swedish outdoor clothing brand 2117 of Sweden has agreed a new distribution channel for its brand in 9 Central and Eastern European countries. The Italian Oberalp Group will have exclusive rights for Poland, Hungary, Slovenia, Croatia, Serbia, Bosnia, Macedonia, Montenegro, Kosovo as well as Italy, Spain and France.

The Oberalp Group, a leading developer and producer of outdoor and mountain sports apparel and equipment, has announced that it will be distributing 2117 of Sweden in Central Europe. This move will give the Swedish brand access to new markets and allow Oberalp to expand its portfolio of brands. 2117 of Sweden is known for its high-quality outdoor clothing and gear, making it the perfect addition to the Oberalp Group's lineup. With this agreement, both companies are sure to benefit from each other's strengths and expertise. Thanks to this partnership, outdoor enthusiasts in Central Europe can look forward to enjoying the best that both brands have to offer.

Oberalp, founded in 1981 in Bolzano, develops and produces outdoor and mountain sports apparel and equipment for its proprietary brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt, and is also a distribution partner for sportswear brands like Speedo, Under Armour, Fischer, Smith, X-Bionic and X-Socks, Barts, Falke and Burlington.