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FIFA Launches Media Rights Sales for 2026 and 2030 World Cups in Six Central and Eastern European Markets
2024-06-03
source own
FIFA, global footballs governing body, has initiated the media rights sales process for the 2026 and 2030 men's World Cups in six Central and Eastern European countries. Invitations to tender (ITT) have been issued for broadcasters in Bulgaria, the Czech Republic, Hungary, Moldova, Romania, and Slovakia.
Expanding World Cup Coverage
With the ITT launch, FIFA aims to secure broadcast partners who will deliver extensive coverage of the prestigious tournaments, ensuring soccer fans in these regions have access to all the action from the 2026 and 2030 World Cups.
Strategic Move for Wider Audience Reach
This strategic move highlights FIFA's commitment to expanding its audience reach and enhancing the viewing experience for soccer enthusiasts across Central and Eastern Europe. By engaging broadcasters in these key markets, FIFA seeks to provide comprehensive and localized coverage of the world's most-watched sporting event.
