Firefox to launch new range of bikes

Firefox Bikes, owned by Hero, has announced a new range of bikes that have been developed with Swiss Military. The Bangladesh plant will be the home of production as the Firefox-Swiss Military team continues to grow in reputation for the months ahead.

According to Firefox Bikes CEO, the new range includes three completely new models - Tank, Trooper, and Petrol. When it comes to the price, they will enter the market between around €150 and €330. In 2015, Firefox sold 80,000 units and they also represent a number of international manufacturers such as Finish line, Shimano, Trek, Tern, and Slime. Thanks to their 210 stores across 90 cities in India, they have also collaborated with Popeye and Warner Brothers in the past.

Firefox was previously privately owned but Hero took over in September so it joined India’s largest bike maker under the same umbrella. As the Bangladesh plant has GSP+ status from the EU, this opens up many doors for Firefox Hero and import duty free access to the EU markets is now available.

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